About the Role:
We are looking for a Customer Lifecycle Management (CLM) Executive to develop and execute customer engagement strategies that enhance retention, loyalty, and satisfaction. This role involves managing and optimizing multi-channel campaigns, leveraging automation tools, CRM platforms, and customer insights to create meaningful interactions throughout the customer journey.
The ideal candidate will have a data-driven mindset with a strong understanding of customer segmentation, lifecycle marketing, and engagement strategies. You will collaborate with cross-functional teams to ensure a seamless and personalized customer experience, using insights and technology to drive long-term customer value and business growth.
Key Responsibilities:
- Plan, execute, and optimize CLM campaigns to enhance customer retention and engagement.
- Segment customer data for personalized communication and tailored offers.
- Monitor customer journeys and implement data-driven optimizations at each lifecycle stage with A/B testing and user segmentation.
- Collaborate with marketing, product, sales, and analytics teams to ensure a seamless customer experience.
- Analyze campaign performance metrics to extract insights and improve future strategies.
- Leverage CLM automation tools to streamline workflows and enhance campaign efficiency.
- Maintain and refine customer profiles to better understand behavior, preferences, and engagement patterns.
- Stay updated on industry trends, best practices, and market shifts, particularly in E-commerce, Automotive, and Real Estate sectors within the GCC region.
- Develop engaging marketing copy and content optimized to enhance customer engagement and organic visibility.
- Conduct analysis and keyword research to enhance visibility of marketing campaigns and customer communication.
Tools & Technologies You'll Work With:
- Customer Engagement & Automation: Braze, CleverTap, WebEngage, DeEngage, MoEngage
- CRM & Customer Experience: Salesforce, HubSpot, Zoho CRM
- Email & Mobile Marketing Automation: Mailchimp, Firebase
- Analytics & Customer Insights: Google Analytics
- Performance Marketing Platforms: Google Ads, Facebook Ads, Bing Ads
- SEO & Search Optimization Tools: Google Search Console, Ahrefs, SEMrush, Moz, Screaming Frog
- Content & Copywriting: Strong command over crafting engaging and SEO-optimized content
- Others: MS Word, PowerPoint, Excel
Qualifications & Experience:
- 1-3 years of experience in CLM, Engagement/Lifecycle management, or a customer engagement role, preferably in E-commerce, Automotive, or Real Estate sectors.
- Bachelor’s degree in Marketing, Business Administration, Computer Science or a related field.
- Proven experience in executing successful customer retention and engagement strategies.
- Strong understanding of customer segmentation, targeting, and data management.
- Familiarity with performance marketing and ad platforms (Google Ads, Facebook Ads, Bing Ads).
- SEO knowledge, including keyword research, on-page & off-page optimization, and search ranking improvement strategies.
- Experience using SEO tools like Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog to improve organic reach.
- Excellent copywriting and content creation skills to craft compelling messages for customer engagement.
- Strong analytical mindset with the ability to interpret data and optimize campaigns.
- Ability to manage multiple campaigns simultaneously with great attention to detail.
- Excellent communication and presentation skills for reporting insights and recommendations.